Psyched in Stilettos

It’s really exciting to see more and more Aussie fashion labels jumping on the green bandwagon. This week the spotlight falls on Mitch Dowd, a very Aussie brand best-known for their jocks and socks, but now leading the charge in environmental initiatives.  It’s no surprise when you discover that Mr Mitch Dowd himself lives on an environmentally sustainable rural property in central Victoria, in a solar powered mud brick house with water recycling systems! His company also boasts carbon neutral offices...

Now for the knickers – and the part where you, too, can channel eco-chic. In what Mitch Dowd claims is a world fashion first, carbon neutral underwear and sleepwear has now joined their range. ‘Green by Mitch Dowd’ uses Soybean and Organic Tencel fabrics, which minimises the amount of dyestuff and processing required – and means your undies won’t contain formaldehyde, heavy metals or any harmful or hazardous substances, thus meeting the strict requirements of the Global Organic Textiles Standard.

“People can now rest easy knowing that they will leave an even smaller CO2 footprint,” says Mitch Dowd’s managing director Jason Dowd. And the fabrics are in gorgeous earthy tones with very ‘Psyched In Stilettos’-style names, such as hush raindrops and sunset raindrops! Visit www.mitchdowd.com.au