Maybe one day, we’ll be able to walk into a supermarket or pharmacy and find that petroleum, chemicals, carcinogens and mutagens have been banned from products. Meanwhile, “Intelligence, not chemicals!” declares South Australian skincare brand Y Natural, and I couldn’t agree more. Three important things distinguish them from other ‘natural skincare’ brands: 1) Their products are premium products made from the most luxurious natural ingredients, are the most beautiful to use, and the most beneficial to skin. Want proof? They offer fully explanatory ingredient lists to show that their products have nothing to hide.
2) They’re committed to educating – and thus empowering – consumers about skincare products, what goes into them, what doesn’t, and why.
3) They aim to revolutionise the skincare industry by ending the widespread use of deceptive terminology and misleading statements. Says Y Natural’s website, “We hope that you will help us.” Hell, I’m on board! www.ynatural.com.au
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